The Flooring Customer Landscape: Insights for Retailer Success

The Flooring Market Is Shifting Fast — Are You Selling the Way Buyers Actually Shop?

New research from Floorzap reveals how homeowners are making flooring decisions — and what top retailers are doing to win them over.

This exclusive report reveals:

  • The new customer journey — from online research to showroom decision
  • The factors that drive higher spend and what motivates premium buyers
  • The biggest sales mistakes retailers make (and how to fix them fast)
  • How to create repeat buyers through experience, not discounts
  • Actionable strategies for attracting and converting today’s flooring shopper
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Based on Industry Research From 1300 Homeowners

Inside the report you’ll learn:

  • Why 62% of homeowners plan new flooring projects this year

  • How 73% rank durability — not price — as their top priority

  • Why 93% research online before ever stepping into a showroom

  • What drives customers to spend 20%+ more for premium options

  • The key factors that make 97% of buyers return to the same retailer

If you’re still leading with discounts instead of value and experience, you’re missing the opportunity to turn first-time buyers into lifelong customers.

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